Hi, I'm Rachel 👋
I help purpose-led brands turn buyers into loyal customers. loyal customers. repeat buyers. brand lovers. community.
It started with wine 🍷
The Wine Society
My first real taste of marketing was running events for Melbourne Uni's Wine Society. I was the entire marketing team - I taught myself Mailchimp, ran the socials, and spent my own money on ads to see what would actually move people. Turns out it moved them: the day Wine Camp tickets opened, there was already a crowd waiting at the oval. We basically sold out before we sold anything. That's when I knew I'd found the thing I loved.
Growth hacking & startups
From there I jumped into The Talent Institute's growth hacking traineeship, learning how to grow a company with lean resources, or none at all. Their parent company Startupbootcamp had me driving applications for accelerator programs, and I'd sit in on founder sessions just because I wanted to learn. Asahi's innovation team pulled me in next, helping validate new beverage concepts before anyone spent money building them.
Agencies & the craft
To really sharpen the craft I went agency-side: a stint at Stage3, then four formative years at Harvey working with purpose-led brands - from Jasper Coffee and Kester Black through to Peninsula Hot Springs and Bank Australia. That's where it all came together - growth, lifecycle, eCommerce, retention - and I figured out what kind of marketer I am.
Brand-side, & what's next
Then in-house at Amble Outdoors as Marketing Manager, owning eCommerce, email and lifecycle end-to-end across AU and international. The whole time I've kept consulting for startups and small brands, helping founders see their business through a marketing lens - it's the work that keeps me sharp, and it's where I do my best thinking.
Right now
- ✨Open to my next roleSenior eCommerce, CRM or lifecycle marketing
- 🌱Advising a health food startupOn the side
- 🩺Volunteering with Medical PantryRescuing medical supplies from landfill. Building their new site.
- 🧗♀️At a climbing gym3rd in my grade at a comp once. Still pretty proud of that one.
- 🥟Tracking down Melbourne's best foodRecommendations welcome
Worked with
Amble Outdoors
Harvey
Asahi Beverages
Kester Black
Peninsula Hot Springs
ATEC
Bank Australia
DuluxGroup
Cerebral Palsy Support Network
Studio Schools Australia
Merry People
TEDxMelbourne
University of Melbourne
Startupbootcamp
The Talent Institute
Nous Group
Angie's Tempeh
TalkiPlay
MYO MuncheeAmble OutdoorsHarveyAsahi BeveragesKester BlackPeninsula Hot SpringsATECBank AustraliaDuluxGroupCerebral Palsy Support NetworkStudio Schools AustraliaMerry PeopleTEDxMelbourneUniversity of MelbourneStartupbootcampThe Talent InstituteNous GroupAngie's TempehTalkiPlayMYO MuncheeProjects I'm proud of.
Turning email into a core channel at Amble
Rebuilt the Klaviyo program top to bottom. Minor channel to core revenue driver.
ATEC eCook stove launch
Webflow build + paid support across Cambodia and Bangladesh. Landing page A/B test lifted sign-ups 4×.
Kester Black content + quiz funnel
Spotted a blog post outranking the homepage. Turned it into a content series + embedded quiz that segmented leads into email flows.
Don't just take my word for it.
Within 3 weeks, my revenue lifted more than 200%.
Rachel is, without a doubt, a top tier professional when it comes to marketing. I run a small business in Singapore and needed her help with marketing strategy. In the first few days of working with her, she dissected every portion of my business and came up with an incisive strategy to reach my goals. Within 3 weeks, my revenue for my e-commerce store has increased more than 200% under her expert guidance. Before engaging Rachel, I thought we had hit a ceiling for sales. Rachel transformed my business situation.
An absolute asset to the team.
Rachel has been an absolute asset to the team and an incredible pleasure to work with. Her work ethic, attitude, initiative, and desire for growth and development are first class. Her communication and organisation skills are unfaultable and her motivation and enthusiasm are infectious. Couldn't recommend working with Rachel more highly.
Highly recommend this gem of a human.
Rach is very loyal, kind and capable mid-to-senior eCom and Digital Marketer. She can do all kinds of strategy and execution across content, socials, email/automation (Klaviyo/Mailchimp), paid ads (FB/Google), and build and manage Shopify stores. She's passionate about impact, creating great team environments, and connecting with community through events. Highly recommend this gem of a human.
Instrumental in our online strategy.
I worked with Rachel as a client for many years. She was instrumental in helping us develop our online strategy in developing country markets that were highly unique and challenging. Rachel is a great asset to any client or team.
Working with Rachel.
A short read on how I think, what brings out my best, and how I show up on a team.
Let's get a coffee.
Down to talk eCommerce, lifecycle, purpose-led brands, or which café actually deserves the hype.